Hyundai's commercial for this year's Super Bowl will not try and promoteone of the brands latest models. Instead the company decided to concentrate on one of the principles that proved really successful for them so far - the 'culture of trying'.

The ad which was filmed at the Montgomery, Alabama plant shows a designer receiving a little vocal encouragement from pretty much everyone working at the above mentioned factory site, and hints at what team work truly means inside such a facility.

The ad features a rocky them song recreated through the combination of voices of every employee inside the Alabama plant, who will naturally feel extra proud when going to watch the spot live duringthe Big Game. 

All For One: Hyundai 2012 Super Bowl Ad